PROJECT Y is a social impact empowerment brand that focuses on reinventing / revolutionizing men’s healthcare by empowering and educating them on how they can harness their ability to implement knowledge, vitality, and overall health and well-being. As our goal to empower men is being fulfilled, PROJECT Y will also recognize the fact, that for decades, women have also played a vital role in empowering men to improve their health and wellness. Therefore, PROJECT Ywill simultaneously empower women by providing generous contributions of product sales, resources, opportunities, and advocacy to women-based charitable organizations such as: breast cancer awareness, prevention and research, victims of domestic abuse and better access to higher education.