Creating Change In Your World

The Best Version of You

The Y-Cast

Healthy Body, Healthy Mind

Men's Health and Fitness

Mission

Project Y

Project Y empowers men to prioritize their health and longevity through accessible education, personalized resources, and community support, aiming to cultivate proactive self-care. We inspire better health practices, mutual encouragement, and giving back, enabling men to thrive while uplifting society.

Our Story
AVAILABLE NOW

Anti-Aging Cream

20% off on first order.
  • Tightens Facial Skin and Prevents Wrinkles
  • Reduces Age Spots and Skin Pigmentation
  • Hydrates the Skin to Reduce Fine Lines
  • DISCOUNT CODE: ProjectY20
Sale price $59.95Regular price $0.00
Regular price $59.95
BUY NOW!
AVAILABLE NOW

Tri-Peptide Eye Serum

20% off on first order
  • Visibly Increase Skin Firmness
  • Increase Skin Elasticity
  • Decrease the appearance of
    fine lines and wrinkles
  • DISCOUNT CODE: ProjectY20
Sale price $69.95Regular price $0.00
Regular price $69.95
BUY NOW!
COMING SOON

Revitalizing Shampoo - COMING SOON

10% off on first order
  • Unique, alcohol-free formula
  • Remove dirt and oil without stripping your hair of its natural moisture
  • Hydrators that deeply nourish and condition your hair
Sale price $29.95Regular price $0.00
Regular price $29.95
Products Coming Soon!

Health & Wellness

Explore the latest trends in men's wellness for a healthier lifestyle.

Lifestyle

Discover the Blueprint for a
Successful and Healthier Life.

Fitness

Discover In-depth Analysis on fitness
Trends and Topics.

Mental Health

Discover the Latest Research on Men's Mental Health Issues.

Nutrition

Explore the Science Behind
Men's Nutrition Needs.

Support

Boost Your Health with Premium
Quality Products Tailored for Men.

Customer Reviews

Anti-Aging Cream

Sale price $59.95Regular price $0.00
Regular price $59.95

"This cream is solid. It's not greasy, soaks in quick, and my skin just feels fresh. Definitely noticing fewer of those fine lines around my eyes."

Reggie Septon, TX
March 11, 2025

Tri-Peptide Eye Serum

Sale price $69.95Regular price $0.00
Regular price $69.95

"My wife kept saying I looked 'distinguished,' which I knew meant I was getting bags under my eyes. Picked this up, and honestly, it's made a difference. I look more awake, sharper. Good stuff."

Shayne Steele, MA
February 20, 2025
Anti-Aging Cream

Anti-Aging Cream

Sale price $59.95Regular price $0.00
Regular price $59.95

"As a guy who works outside, my skin takes a beating. This cream has been a lifesaver. It's really hydrating and seems to protect my face from the elements. My skin feels smoother, and it doesn't look as rough and weathered as it used to."

Allen Morris, OR
April 12, 2025
Tri-Peptide Eye Serum

Tri-Peptide Eye Serum

Sale price $69.95Regular price $0.00
Regular price $69.95

"I spends a lot of time outdoors and the sun and wind have taken a toll and I was starting to see some serious lines around my eyes. This eye serum has really helped smooth things out. I feel better and look more rested"

Mark Dalessio, TX
February 25, 2025
Anti-Aging Cream

Anti-Aging Cream

Sale price $59.95Regular price $0.00
Regular price $59.95

"My routine is pretty basic: shower, shave, get dressed. Adding this moisturizer was easy. It doesn't smell like flowers or anything weird, just feels good on my skin. I've noticed my skin looks healthier, more even-toned. Good stuff."

Jim Peterson, CA
January 23, 2025
Tri-Peptide Eye Serum

Tri-Peptide Eye Serum

Sale price $69.95Regular price $0.00
Regular price $69.95

" Eye serum? Ok so I was curious... This is some serious product. It soaks right in and just makes the skin around my eyes feel firmer. Noticeable improvement in the crinkles at the corners."

Justin Evans, NJ
March 6, 2025
Anti-Aging Cream

Anti-Aging Cream

Sale price $59.95Regular price $0.00
Regular price $59.95

"I never thought I'd be using 'anti-aging' anything, but I hit that age where you start to see it. This cream is low-key and effective. My skin feels more hydrated, and those little lines aren't as noticeable. It's a win."

Alex Reynolds, NY
December 10, 2024

Events

  • 16 July

    Peptide Power: Hacking Healing with BPC-157 & TB-500

    6PM

    𝗪𝗶𝘁𝗵 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗚𝘂𝗲𝘀𝘁: 𝗠𝗶𝗰𝗵𝗲𝗹𝗹𝗲 𝗥𝗶𝗰𝗸𝗲𝗿, 𝗥𝗗𝗡 - An industry veteran with more than 30 years of experience in the field of Dietetics & Wellness and a highly respected authority on nutrition, longevity and nutrigenomics.

    We're diving deep into a topic that's generating a lot of buzz in the world of recovery, performance, and longevity: PEPTIDES. Specifically, we'll be exploring the dynamic duo of BPC-157 and TB-500.

  • 18 June

    𝗬-𝗖𝗔𝗦𝗧 𝗘𝗣𝗜𝗦𝗢𝗗𝗘-14 :The Roadblocks to Progress – Overcoming the Hidden Challenges in Men’s Fitness

    We're breaking it all down with special guest Dan Greenbaum—gym owner, trainer, and functional nutrition & metabolic health specialist. Dan brings next-level insights into training smarter, not harder, and navigating the setbacks that derail consistency.

    Recorded LIVE – June 18

  • 21 May

    𝗬-𝗖𝗔𝗦𝗧 𝗘𝗣𝗜𝗦𝗢𝗗𝗘-12 : Mental Health in the Military

    A very important episode where we discuss men's experiences in the military that not only affect them while serving, but also continue to affect them once they transition into the civilian sector. 

    With Special Guest - Dr. Monique M. Chouraeshkenazi, Combat Vet | CEO | Clinical Neuropsychometrician | Professor | Forensic Neuropsychopathology Expert | International Bestselling Author | Fitness/Health , PhD, PsyD, MSCP

    Recorded LIVE – MAY 21st

Project Y

Who We Are

PROJECT Y is a social impact empowerment brand that focuses on reinventing / revolutionizing men’s healthcare by empowering and educating them on how they can harness their ability to implement knowledge, vitality, and overall health and well-being. As our goal to empower men is being fulfilled, PROJECT Y will also recognize the fact, that for decades, women have also played a vital role in empowering men to improve their health and wellness. Therefore, PROJECT Y will simultaneously empower women by providing generous contributions of product sales, resources, opportunities, and advocacy to women-based charitable organizations such as: breast cancer awareness, prevention and research, victims of domestic abuse and better access to higher education. 

Project Y

Impact

Project Y empowers men to prioritize their health and
longevity through accessible education, personalized resources, and community support, aiming to cultivate proactive self-care. We inspire better health practices, mutual encouragement, and giving back, enabling men to thrive while uplifting society.

Project Y

Core Values

- Honest business practices

- High quality standards

- Transparency

- Valuing Diversity

- Social impact awareness

Why

Men's health and wellness is a growing concern, as the lack of infrastructure to support research specifically focused on men’s health is increasingly getting worse. 

According to the Centers for Disease Control and Prevention (CDC), men’s mortality rate is an average of five years earlier than women. Men are also more likely to experience chronic health conditions such as heart disease, stroke, cancer, and diabetes.


In addition, men are less likely to seek preventive care as compared to women. This is due to several factors, lack of knowledge, cultural bias, lack of time, embarrassment, and lack of access to care.