Project Y empowers men to prioritize their health and longevity through accessible education, personalized resources, and community support, aiming to cultivate proactive self-care. We inspire better health practices, mutual encouragement, and giving back, enabling men to thrive while uplifting society.
Project Y is the culmination of decades of consumer product development, end user compliance and product efficacy. Our experience has given us an edge in the ability to understand the consumers personal habits on a daily, weekly and monthly basis. Therefore, we feel it’s our duty to bring the consumer novel products with the best ingredients that really work.
Give Back?
Everyone knows the power of a woman’s presence, especially men. From providing emotional, physical and mental support, woman have a huge impact on guiding men in their wellness journey, and have been proven gatekeepers for men in many of their health decisions. Project Y is poised to acknowledge the ever-present force that is a woman, by promising to give something back to society’s loving mothers, wives, sisters and daughters.
It is the true essence of giving back and empowering our counterparts by supporting them through all the ups and downs in their lives, just as they have supported you. Therefore, PROJECT Y will simultaneously empower women by donating a percentage of product sales, resources, opportunities, and advocacy to women-based charitable organizations such as: breast cancer awareness, prevention and research, victims of domestic abuse and better access to higher education.
Products Designed For Men
Discover Premium Skincare for Men: Youthfulness Made Simple.
by Rob Davidson Ph.D., DHA
Essential for a Healthy Lifestyle and Undeserving of a Bad Reputation For decades, carbohydrates have been the scapegoat in discussions about obesity, diabetes, and poor health.
Popular low-carb diets like the ketogenic and Atkins diets have painted carbohydrates as the root of many health issues. However, this narrative overlooks the crucial role that carbohydrates play in maintaining a healthy lifestyle. Carbohydrates are not inherently bad; in fact, they are an essential macronutrient that fuels the body and brain, supports metabolic function, and promotes long-term health when consumed as part of a balanced diet.
Carbohydrates are one of the three macronutrients, alongside proteins and fats, that provide the body with energy. They are found in a wide range of foods including fruits, vegetables, grains, legumes, dairy, and even sweets. Carbohydrates are categorized into two main types: simple and complex. Simple carbohydrates are quickly digested and found in foods like fruit, milk, and sugar-sweetened beverages. Complex carbohydrates include starches and fiber-rich foods like whole grains, legumes, and vegetables, which are digested more slowly and provide longer-lasting energy.
According to the Dietary Guidelines for Americans 2020–2025, carbohydrates should make up 45–65% of total daily calories for both children and adults, reflecting their importance as a primary energy source (U.S. Department of Health and Human Services & U.S. Department of Agriculture, 2020).
Why Carbohydrates Are Essential
1. Primary Energy Source
Carbohydrates are the body's preferred source of fuel, especially for the brain and central nervous system. Glucose, derived from carbohydrate digestion, is essential for cognitive functions, concentration, and physical performance.
“The brain alone uses about 120 grams of glucose daily, more than half of the body's total glucose consumption in a resting state” (Institute of Medicine, 2005).
2. Support for Physical Activity
Carbohydrates are critical for athletes and active individuals. During high-intensity exercise, carbohydrates provide the fastest and most efficient source of energy.
According to the American College of Sports Medicine, carbohydrate intake improves endurance and performance during prolonged physical activity (Thomas et al., 2016).
3. Rich in Fiber and Nutrients
Whole-food sources of carbohydrates, such as fruits, vegetables, whole grains, and legumes, are high in dietary fiber. Fiber supports gut health, reduces cholesterol, regulates blood sugar levels, and lowers the risk of chronic diseases like heart disease, type 2 diabetes, and colorectal cancer (Slavin, 2013).
“Dietary fiber from carbohydrate-rich foods is associated with a 15-30% lower risk of all-cause and cardiovascular-related mortality” (Reynolds et al., 2019).
The Problem Is Over-Processing, Not Carbohydrates
The negative perception of carbohydrates largely stems from the overconsumption of refined carbs and added sugars, which are stripped of fiber and nutrients. These are found in white bread, pastries, sugary cereals, and sodas.
“It is the type and quality of carbohydrate in a diet that is important for health, rather than the total amount of carbohydrate consumed” (World Health Organization, 2015).
Processed carbohydrates can contribute to insulin resistance, obesity, and metabolic syndrome. However, lumping all carbs together creates confusion and may lead people to avoid nutrient-dense foods that are vital for good health.
Carbohydrates and Weight Management
Contrary to popular belief, carbohydrates can be part of a weight loss or weight maintenance diet. Several large-scale studies have shown that diets including complex carbohydrates are just as effective—or more—than low-carb diets when it comes to long-term weight control.
The DIETFITS trial (Gardner et al., 2018), which compared low-fat and low-carb diets in 609 adults, found no significant difference in weight loss after one year and emphasized the importance of diet quality, not carb quantity.
Rehabilitating Carbs' Reputation
Carbohydrates are not the villain they are often made out to be. When consumed in the form of whole, minimally processed foods, they provide essential nutrients, fiber, and energy needed for optimal physical and mental health. Instead of avoiding carbohydrates altogether, individuals should focus on carbohydrate quality, opting for whole grains, fruits, vegetables, and legumes while limiting highly processed and sugary foods.
Promoting a balanced, evidence-based view of carbohydrates can help combat nutritional misinformation and foster healthier dietary habits.
References:
Gardner, C. D., Trepanowski, J. F., Del Gobbo, L. C., et al. (2018). Effect of Low-Fat vs Low-Carbohydrate Diet on 12-Month Weight Loss in Overweight Adults and the Association with Genotype Pattern or Insulin Secretion. JAMA, 319(7), 667–679. https://doi.org/10.1001/jama.2018.0245
Institute of Medicine. (2005). Dietary Reference Intakes for Energy, Carbohydrate, Fiber, Fat, Fatty Acids, Cholesterol, Protein, and Amino Acids. National Academies Press.
Reynolds, A., Mann, J., Cummings, J., Winter, N., Mete, E., & Te Morenga, L. (2019). Carbohydrate quality and human health: a series of systematic reviews and meta-analyses. The Lancet, 393(10170), 434–445. https://doi.org/10.1016/S0140-6736(18)31809-9
Slavin, J. (2013). Fiber and Prebiotics: Mechanisms and Health Benefits. Nutrients, 5(4), 1417–1435. https://doi.org/10.3390/nu5041417
Thomas, D. T., Erdman, K. A., & Burke, L. M. (2016). Position of the Academy of Nutrition and Dietetics, Dietitians of Canada, and the American College of Sports
Medicine: Nutrition and Athletic Performance. Journal of the Academy of Nutrition and Dietetics, 116(3), 501–528. https://doi.org/10.1016/j.jand.2015.12.006
U.S. Department of Health and Human Services & U.S. Department of Agriculture. (2020). Dietary Guidelines for Americans, 2020–2025. https://www.dietaryguidelines.gov
World Health Organization. (2015). Healthy diet. https://www.who.int/news-room/fact-sheets/detail/healthy-diet
Understanding what drives men to achieve their goals and succeed in various aspects of life is a complex and fascinating topic. Motivation plays a crucial role in shaping behavior, influencing decision-making, and determining the level of effort put into tasks. Let's delve into the science behind men's motivation and explore some key factors that can impact their drive and determination.
What Factors Influence Men's Motivation?
Research suggests that men's motivation can be influenced by a variety of factors, including biological, psychological, and social elements. Hormones such as testosterone, for example, have been linked to increased motivation and competitiveness in men. Additionally, individual personality traits, past experiences, and external rewards can all play a role in shaping a man's motivation levels.
How Does Goal Setting Impact Men's Motivation?
Setting specific, challenging goals has been shown to significantly increase motivation levels in men. When men have clear objectives to work towards, they are more likely to stay focused, exert effort, and persist in the face of obstacles. By breaking down larger goals into smaller, achievable milestones, men can maintain a sense of progress and momentum, further fueling their motivation.
Can Social Support Boost Men's Motivation?
Men's motivation can also be influenced by the presence of a strong support system. Whether it's friends, family, or colleagues, having a network of individuals who provide encouragement, feedback, and accountability can enhance motivation levels. Social support can help men stay motivated during challenging times, celebrate their successes, and maintain a sense of connection and belonging.
Why is Intrinsic Motivation Important for Men?
Intrinsic motivation, or the internal desire to engage in an activity for its own sake, is crucial for sustaining long-term motivation in men. When men are intrinsically motivated, they are driven by a genuine interest in the task itself, rather than external rewards or pressures. Cultivating a sense of autonomy, mastery, and purpose can help men tap into their intrinsic motivation, leading to greater satisfaction and fulfillment in their pursuits.
How Can Men Overcome Motivational Challenges?
It's important for men to recognize that motivation levels can fluctuate over time and that facing obstacles is a natural part of the journey. By practicing self-compassion, setting realistic expectations, and seeking support when needed, men can navigate motivational challenges more effectively. Engaging in self-care activities, maintaining a healthy work-life balance, and revisiting their goals regularly can also help men stay motivated and focused on their aspirations.
By understanding the various factors that influence men's motivation and implementing strategies to enhance their drive and determination, men can unlock their full potential and achieve their goals with confidence and resilience.
Men's self wellness is an important aspect of overall health that is often overlooked. Taking care of oneself not only improves physical health but also mental well-being. Here are some key strategies to optimize men's self wellness:
1. Prioritize Physical Activity
Regular physical activity is crucial for maintaining a healthy body and mind. Aim for at least 150 minutes of moderate exercise per week to improve cardiovascular health, muscle strength, and overall well-being. Incorporating a mix of cardio, strength training, and flexibility exercises can help achieve optimal results.
2. Maintain a Balanced Diet
Eating a well-balanced diet rich in fruits, vegetables, whole grains, lean proteins, and healthy fats is essential for men's self wellness. Avoiding processed foods, excessive sugar, and saturated fats can help prevent chronic diseases and promote overall health.
3. Get Sufficient Sleep
Sleep plays a vital role in men's self wellness. Aim for 7-9 hours of quality sleep each night to allow your body to rest and recharge. Poor sleep can lead to a variety of health issues, including increased stress levels and decreased cognitive function.
4. Manage Stress Effectively
Chronic stress can have a negative impact on both physical and mental health. Practice stress-reducing techniques such as mindfulness, meditation, deep breathing exercises, or engaging in hobbies to help manage stress levels. Seeking support from friends, family, or a mental health professional can also be beneficial.
5. Stay Hydrated
Drinking an adequate amount of water is essential for men's self wellness. Dehydration can lead to fatigue, headaches, and poor concentration. Aim to drink at least 8-10 cups of water per day to stay properly hydrated and support overall health.
6. Regular Health Check-ups
Regular health check-ups and screenings are important for early detection of any potential health issues. Schedule routine visits with your healthcare provider to monitor blood pressure, cholesterol levels, and other key health indicators. Addressing any health concerns promptly can help prevent more serious conditions down the line.
By incorporating these strategies into your daily routine, you can optimize your self wellness and lead a healthier, happier life. Remember, taking care of yourself is not selfish – it's essential for overall well-being.
"This cream is solid. It's not greasy, soaks in quick, and my skin just feels fresh. Definitely noticing fewer of those fine lines around my eyes."
Reggie Septon, TX
March 11, 2025
Tri-Peptide Eye Serum
Sale price$69.95Regular price$0.00
Regular price$69.95
Unit price/ per
"My wife kept saying I looked 'distinguished,' which I knew meant I was getting bags under my eyes. Picked this up, and honestly, it's made a difference. I look more awake, sharper. Good stuff."
Shayne Steele, MA
February 20, 2025
Anti-Aging Cream
Sale price$59.95Regular price$0.00
Regular price$59.95
Unit price/ per
"As a guy who works outside, my skin takes a beating. This cream has been a lifesaver. It's really hydrating and seems to protect my face from the elements. My skin feels smoother, and it doesn't look as rough and weathered as it used to."
Allen Morris, OR
April 12, 2025
Tri-Peptide Eye Serum
Sale price$69.95Regular price$0.00
Regular price$69.95
Unit price/ per
"I spends a lot of time outdoors and the sun and wind have taken a toll and I was starting to see some serious lines around my eyes. This eye serum has really helped smooth things out. I feel better and look more rested"
Mark Dalessio, TX
February 25, 2025
Anti-Aging Cream
Sale price$59.95Regular price$0.00
Regular price$59.95
Unit price/ per
"My routine is pretty basic: shower, shave, get dressed. Adding this moisturizer was easy. It doesn't smell like flowers or anything weird, just feels good on my skin. I've noticed my skin looks healthier, more even-toned. Good stuff."
Jim Peterson, CA
January 23, 2025
Tri-Peptide Eye Serum
Sale price$69.95Regular price$0.00
Regular price$69.95
Unit price/ per
" Eye serum? Ok so I was curious... This is some serious product. It soaks right in and just makes the skin around my eyes feel firmer. Noticeable improvement in the crinkles at the corners."
Justin Evans, NJ
March 6, 2025
Anti-Aging Cream
Sale price$59.95Regular price$0.00
Regular price$59.95
Unit price/ per
"I never thought I'd be using 'anti-aging' anything, but I hit that age where you start to see it. This cream is low-key and effective. My skin feels more hydrated, and those little lines aren't as noticeable. It's a win."
Alex Reynolds, NY
December 10, 2024
Events
16
July
Peptide Power: Hacking Healing with BPC-157 & TB-500
6PM
𝗪𝗶𝘁𝗵 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗚𝘂𝗲𝘀𝘁: 𝗠𝗶𝗰𝗵𝗲𝗹𝗹𝗲 𝗥𝗶𝗰𝗸𝗲𝗿, 𝗥𝗗𝗡 - An industry veteran with more than 30 years of experience in the field of Dietetics & Wellness and a highly respected authority on nutrition, longevity and nutrigenomics.
We're diving deep into a topic that's generating a lot of buzz in the world of recovery, performance, and longevity: PEPTIDES. Specifically, we'll be exploring the dynamic duo of BPC-157 and TB-500.
𝗬-𝗖𝗔𝗦𝗧 𝗘𝗣𝗜𝗦𝗢𝗗𝗘-14 :The Roadblocks to Progress – Overcoming the Hidden Challenges in Men’s Fitness
We're breaking it all down with special guest Dan Greenbaum—gym owner, trainer, and functional nutrition & metabolic health specialist. Dan brings next-level insights into training smarter, not harder, and navigating the setbacks that derail consistency.
A very important episode where we discuss men's experiences in the military that not only affect them while serving, but also continue to affect them once they transition into the civilian sector.
With Special Guest - Dr. Monique M. Chouraeshkenazi, Combat Vet | CEO | Clinical Neuropsychometrician | Professor | Forensic Neuropsychopathology Expert | International Bestselling Author | Fitness/Health , PhD, PsyD, MSCP
PROJECT Y is a social impact empowerment brand that focuses on reinventing / revolutionizing men’s healthcare by empowering and educating them on how they can harness their ability to implement knowledge, vitality, and overall health and well-being. As our goal to empower men is being fulfilled, PROJECT Y will also recognize the fact, that for decades, women have also played a vital role in empowering men to improve their health and wellness. Therefore, PROJECT Y will simultaneously empower women by providing generous contributions of product sales, resources, opportunities, and advocacy to women-based charitable organizations such as: breast cancer awareness, prevention and research, victims of domestic abuse and better access to higher education.
Project Y
Impact
Project Y empowers men to prioritize their health and longevity through accessible education, personalized resources, and community support, aiming to cultivate proactive self-care. We inspire better health practices, mutual encouragement, and giving back, enabling men to thrive while uplifting society.
Project Y
Core Values
- Honest business practices
- High quality standards
- Transparency
- Valuing Diversity
- Social impact awareness
Why
Men's health and wellness is a growing concern, as the lack of infrastructure to support research specifically focused on men’s health is increasingly getting worse.
According to the Centers for Disease Control and Prevention (CDC), men’s mortality rate is an average of five years earlier than women. Men are also more likely to experience chronic health conditions such as heart disease, stroke, cancer, and diabetes.
In addition, men are less likely to seek preventive care as compared to women. This is due to several factors, lack of knowledge, cultural bias, lack of time, embarrassment, and lack of access to care.